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Vitamin Water

Vitamin Water Banner Ad On a number of occasions during Vitamin Water’s lengthy promotional campaign in the UK, Sorted were appointed to distribute vast quantities of free sample bottles of the drink to key target audiences in the North of England and to create product placement opportunities at music events. Using a team of Sorted brand ambassadors at key UK locations we:
  • Distributed samples at key times throughout the student calendar including Fresher’s week, Exams and End of term celebrations
  • Carried out exclusive sampling in backstage areas and in VIP areas at some of the North’s biggest music events including Kendal Calling and Cocoon in the Park
  • Carried out exclusive sampling in backstage areas and in VIP areas at some of the North’s biggest club nights
The outcome was increased brand and product awareness amongst a key demographic of ABC1 18-35 year olds and an increase in the number of outlets stocking the product within the target areas.