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Limetree

In 2010 Limetree Promotions CIC asked Sorted to exclusively design and implement their marketing strategy for Limetree Festival. This campaign included:

• A full marketing plan and strategy to be implemented in the lead-up to 2010’s festival
• Design and printing of all marketing materials.
• An extensive ground level marketing campaign over a three month period. including door to door leaflet distribution and hand to hand distribution in the main cities of the North of England as well as the satellite towns of Yorkshire and Lancashire.
• A legal fly postering campaign across Leeds, Sheffield and Manchester.
• Poster and flyer shop drop campaign within each city.
• Moving Target advan and Bluetooth campaign, touring related events in the North.
• A social media campaign encompassing Twitter and Facebook to drive traffic to the Limetree Festival website.

The end result was a 50% increase in ticket sales from 2009 and a festival firmly put on the circuit. “After a very average year in 2009 the marketing plan and strategy that Sorted implemented was absolutely spot on. This was certainly shown in the ticket sales and numbers at the festival. I am very much looking forward to working with Sorted on a bigger and better event next year!” Sean Birdsall – Director Limetree Promotions